BIO-FERM®
represents a new crossroads in herbal
technology where the Old World meets the New World and Tradition meets
Technology and allows Hobé Laboratories, Inc. of Tempe, Arizona, U.S.A. to
provide hair and skin care products containing a unique herbal product to
enhance and elevate performance.
BIO-FERM® utilizes a proprietary
process to extract a specific blend of herbs indigenous to three worldwide
geographic regions, each renowned for its diverse, naturally occurring and
efficacious plant life...both terrestrial and marine.
From
North America comes herbs native to the desert Southwest, such as Jojoba,
which provides a nutrient base rich in triglycerides and minerals,
especially iodine, plus Yucca Root and Aloe for cleaning and moisturizing.
Arnica Flowers and Juniper are sourced from the Northern U.S. to help
soothe and reduce irritation. From South America comes Soapbark known for
its gentle cleansing qualities. Europe provides the herbs of the Alps, the
Mediterranean and the Northern Plains, such as Horsetail, which is high in
silica content for strengthening hair and skin cells, Rosemary for
stimulating blood flow, Kelp for its antiseptic capability and Chamomile
for reducing irritation, from the Orient comes carefully selected species
of Green Tea, the liquid basis for
BIO-FERM®,
which has been used since ancient times to provide effective antioxidant
protection because of its naturally-occuring polyphenols.
Each
herb is carefully selected for it's natural constituents and blended in
specific proportions to maximize the effect of those herbal residuals in
hair and skin care products. The primary extraction is made with purified
and filtered water to preserve the integrity of the herbs, followed by a
novel secondary enzymatic process which boosts the extraction and enhances
the third and most important stage of the the process. In the third stage,
a carefully monitored fermentation process utilizing a complex mixture of
yeasts (similar to those used to produce the finest Champagne) is bio-enhanced to convert the extracted herbs
into a high potency, vitamin-enriched
product. Like a fine wine or brandy, it is then allowed time to settle and
mature until it is triple-filtered and finally develops the unique
characteristics that make it
BIO-FERM®.
This
elaborate multistage process was developed by
Hobé's British-trained chemist Peter
Samuell, who incorporated special fermentation techniques learned over 30
years of extracting botanical and natural fruit products.
BIO-FERM's®
process has been further refined through
stringent laboratory testing to provide unsurpassed product quality.
BIO-FERM®
is not the end product of a high speed chemical
process. It is governed as much by the laws of nature as by the laws of
chemistry. In fact, production times are measured in weeks and months
rather then hours and days, and incredibly, are carefully timed to
coincide with one of the greatest influences in the earth - the moon. For
thousands of years man has seen the effect of the moon on the tides and
cyclic animal behavior. For this reason,
BIO-FERM®
batches are also carefully planned to coincide with
the specific phases of the moon. While this may not be the quickest
method, we at Hobé
believe that it is one of the most obvious examples of the
care and pride that we take in producing outstanding natural ingredient
health and beauty products.
BIO-FERM®
can be found in a number of
Hobé hair &
skin care products.